Be part of Watertown Regional Medical Center, an acute-care hospital in southeastern Wisconsin that consistently earns national awards for its high-quality care from the likes of Becker's Hospital Review, Chartis, Healthgrades, The Leapfrog Group, and parent company ScionHealth. Watertown Regional's exceptional care across multiple specialty services is also reflected in its numerous accreditations and certifications. Join our team and grow your career in a hospital where everyday excellence meets or exceeds expectations.

Job Summary

The Director – Growth and Outreach is responsible for developing, managing, and executing strategic outreach initiatives that drive inpatient and outpatient volume growth. This role cultivates and maintains relationships with physicians, advanced practice providers, EMS, referral coordinators, and other stakeholders to improve access, awareness, and utilization of hospital services. The Director also collaborates with internal leaders to identify growth opportunities and enhance the provider experience across the care continuum.

Essential Functions

• Develops and executes an annual growth and outreach plan aligned with organizational service line goals

• Maintains and updates a strategic list of referral sources using CRM to track activity, outcomes, and provider interactions

• Conducts regular in-person meetings with physicians, APPs, practice managers, and referral coordinators to identify needs, remove barriers, and build referral relationships

• Coordinates introductions between new providers/specialists and targeted referring providers to enhance clinical integration

• Communicates timely updates to hospital leadership and SC VP on outreach activity, issues, and growth opportunities

• Collaborates with marketing and business development to support initiatives related to physician engagement and service line promotion

• Arranges provider participation in CME events, educational forums, and outreach activities

• Serves as a market intelligence resource by identifying trends, opportunities, and competitive threats

• Supports access optimization by identifying gaps and assisting in the alignment of referral processes and service availability

• Ensures compliance with healthcare regulatory standards including HIPAA in all external interactions

• Maintains high standards of professionalism and confidentiality when representing the organization

Knowledge/Skills/Abilities/Expectations

• Strong relationship-building, communication, and interpersonal skills

• Proficient in Microsoft Office Suite and CRM software

• Ability to plan, prioritize, and manage multiple projects and outreach activities

• Knowledge of healthcare services, referral processes, and physician engagement strategies

• Demonstrated initiative, problem-solving ability, and independence in executing strategic plans

Education

• Bachelor’s Degree in Business, Marketing, Healthcare Administration, or related field (required)

Licenses/Certifications

• Sales training or CRM certification upon hire (preferred)

Experience

• Three (3) or more years of healthcare business development, physician relations, or medical/pharmaceutical sales experience (required)

• Prior experience with CRM platforms and project management (preferred)