Social Media Director

We are recruiting for a Social Media Director to join our Marketing & Communications team in Louisville, Kentucky! 

Job Summary:

The Social Media Director is responsible for managing the social media team daily assignments and works closely with corporate and local leaders and teams to plan, create and promote all social media and internet communications.The Social Media Director must be willing to work hard, collaborate with various teams and drive our social media communities.This role is instrumental in developing our brand and in connecting with our audiences, communities, patients and their families and talent.

The Social Media Director must have strong creative and professional writing skills and will work with various teams to brainstorm and create social initiatives to grow communities and drive action.The Social Media Director is also responsible for developing and implementing paid advertising campaigns through social media and digital channels, training and growth of team members and reporting on growth, needs and opportunities.

Position Responsibilities:

• Directly responsible for creating and managing social media accounts, content, social paid advertising and campaigns, thought leadership planning and managing the growth of social media engagement.
• Guide, strategize, implement, and share best practices on how to leverage organic and paid social media, blogs, and digital communication.
• Develop and implement a content marketing calendar to manage content and plan specific, timely social media campaigns.
• Train and guide social media team members to effectively use social media, applications, and tools, tracking and reporting and developing copy.
• Identify threats and opportunities in user-generated content including comments, messages, and reviews.Serve as a first responder to incoming communication and report notable communication and needs as warranted.
• Knowledgeable of all related policies and procedures and ensures adherence.
• Meet with leaders and various teams to capture needs, share ideas, and define opportunities.
• Effectively use social media tools, applications, channels, design and strategy.Stays aware of latest trends, channels, tools, and opportunities.Monitors online reputation including social media channels, online reviews, and related channels.
• Deliberate goal setting and tracking and reporting of performance, results, and ROI.Compile and share results and opportunities.

Skills Needed:

• Strong verbal and written communication skills and experience; detail-oriented and attention to detail extremely important, especially spelling and correct grammar when writing, and correct grammar when speaking.
• Digital budgeting and tracking skills and experience.
• Management experience and skills to effectively train team members, plan and guide strategy and drive growth.·
• Strong knowledge and use of social media channels including, but not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube; ability to quickly learn and adapt to new and emerging channels.
• Ability to take photos, shoot videos, basic video editing skills and ability to format and upload appropriately to social media channels.
• Occasional travel (10% or less); role will support all markets/lines of business.

Education and Experience:

• 3-5 years direct social media and management experience are required.
• Healthcare social media or communications experience is required.
• Direct experience with social media tools and platforms; Sprinklr and HeyOrca experience preferred.
• Bachelor's degree or equivalent experience in Marketing, Journalism, Public Relations or related field is preferred.
• Journalism background and experience with television or newspaper writing is preferred.
• Demonstrated sound judgment; strong organizational, interpersonal, oral/written communication skills; and ability to prioritize, multi-task, maintain quality and meet deadlines.

Position may be filled at a different level depending on a candidates qualifications.